יעקובי

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Jacobi – A Bingo with Every Product, For 60 Years

Jacobi Company was established in the south of Tel-Aviv, by Jacob Jacobi, who at the time, had a hardware store selling paints, construction materials and cleaning detergents

In the 50's and the 60's a strict regulation was enforced upon products which were imported to Israel. In order to have an import authorization, the importer had to prove that importing the product is justified as such product didn't exist in the local market.  As a result, the offered products availability was extremely limited

At the same time, many women of Israel have joined the workforce and were no longer "housewives", and so, a need was shown for economical and time efficient products.  In order to fulfill this need and to find suitable products and solutions to match the new consumers' demand, Jacob Jacobi has decided to search for unique products outside of Israel

And so, on 1964, Jacobi Company started to import products to Israel and distributed them across the country

While his searches around the world, Jacob has encountered the "Do-it-Yourself" approach, which wasn't at all known in Israel

Contrary to paints and finishing products for building, who are aimed for professionals, the concept of "Do-it-Yourself" was completely different

The stand point of this line of products is that the consumer who purchases them has "two left hands", and therefore, the product has to support the consumer's "weaknesses" by having a smart package to also carry simple and easy usage instructions

Today, the Jacobi Company imports over a thousand products for the home cleaning domain, as well as maintenance products, paints, paints' accessories, glues and sealing products of the most leading global 50 manufacturers, and distributes them through thousands of selling points across the State of Israel

Both on 2012 and 2013, the Jacobi Company has been granted with the title of Super Brand by the "SuperBrands" organization, and this, is thanks to you, our consumers, who have been showing trust in the company and its products throughout the years

superbrands

We invite you to enjoy our range of products


 

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